9+
Years in Business
The client is a Bangalore-based B2B technology company delivering enterprise-grade digital solutions to mid-sized and large organizations across India and global markets. While their offerings were technically strong and well-adopted by existing customers, their website did not reflect the depth, scale, or credibility of their services.
The leadership team viewed the website as a critical growth channel but struggled with low engagement, unclear messaging, and limited inbound leads. They partnered with us to transform their website into a strategic platform that clearly communicates value, builds trust with decision-makers, and drives qualified conversions.
The existing website suffered from both UX and strategic content gaps:
The navigation structure was built around internal teams rather than user intent
Key value propositions were buried under technical jargon
Enterprise buyers could not quickly understand the business impact of the solutions
Conversion paths were unclear, resulting in low lead generation
Visual design lacked consistency and failed to convey enterprise credibility
As a result, users were dropping off early, and the website was underperforming as a sales enablement tool.
The primary objective was not just a visual redesign, but a UX-led business transformation. The goals included:
Creating a clear and compelling value proposition for enterprise audiences
Designing intuitive user journeys for multiple buyer personas
Improving on-page engagement and time spent
Increasing high-intent lead conversions
Establishing a scalable UI system for future growth
We worked as a strategic UX partner, collaborating closely with the client’s leadership, marketing, and sales teams. Our scope included:
UX research and user behavior analysis
Information architecture restructuring
UX writing and content hierarchy guidance
UI design and visual system creation
Conversion-focused UX optimization
We began with stakeholder workshops and data analysis to understand both business expectations and user behavior. By reviewing analytics, heatmaps, and existing content performance, we identified key friction points in the user journey.
Key insight:
Enterprise users needed clarity, proof, and relevance within the first few seconds. Long explanations without clear outcomes led to disengagement.
Based on research findings, we restructured the entire website around user intent and decision-making stages. The new information architecture focused on:
Solution-first navigation instead of generic service lists
Clearly defined entry points for different enterprise personas
Logical page progression from awareness to conversion
This ensured users could easily find what they were looking for without cognitive overload.
The UI design was crafted to communicate trust, scale, and professionalism. We adopted a clean, modern design language with:
Strong typographic hierarchy for content scannability
Balanced use of white space to reduce visual clutter
Consistent color and component usage
Enterprise-ready layouts optimized for readability
The visual system was designed to scale seamlessly across future pages and marketing assets.
To transform the website into a lead-generating platform, we focused heavily on conversion design:
Contextual CTAs placed at high-intent moments
Simplified lead forms to reduce friction
Trust signals such as testimonials, certifications, and case highlights
UX-optimized landing pages aligned with sales objectives
Every interaction was designed to guide users toward meaningful actions.
The redesigned website delivered:
A clear, conversion-focused homepage
Intuitive service and solution pages aligned with enterprise needs
Optimized user flows for lead generation
A scalable UI design system for long-term growth
The website evolved from a static digital presence into a strategic growth asset.
Post-launch, the client experienced:
Higher engagement across key pages
Improved quality of inbound enterprise leads
Reduced bounce rates on service pages
Stronger alignment between marketing and sales efforts
The new UX not only improved performance metrics but also strengthened brand perception among decision-makers.
UX strategy is critical for enterprise conversion success
Clear messaging outperforms overly complex design
Conversion-focused UX directly impacts business growth
This case study highlights how a strategic UI/UX redesign can significantly improve website performance for B2B enterprises. By combining research-driven UX, conversion-focused design, and scalable UI systems, we delivered a solution that supports long-term digital growth.
Creativity is our heartbeat. We constantly challange ourselves to further our technical prowess and help our customers to deliver execeptional customer experience.
+91 7619635111
+91 7619635111