A compelling brand persona would give the company a voice, a face, and distinct fundamental values that would help it connect with its target market. You must take into account a number of components while creating a brand persona, including a human name, interests, hobbies, demands, and pain points.
- Establish brand personality traits
- Customer demographics and thematic consistency
- Developing a brand persona profile
- Boost brand loyalty and build brand equity
- Provide a competitive edge with differentiators.