Frequently Asked Questions 1. What does PPC mean in marketing? PPC is an online advertising technique in which an advertiser pays to a publisher when the advertisement is clicked (typically a search engine, site owners and website networks). 2. How is PPC calculated? PPC is all about making the most money by getting the most traffic and sales for the least amount of money. Data on impressions, clicks, total cost, and total sales value will be required. Simply deduct the entire cost from the total sales value to determine profit. 3. Is SEO different from PPC? When compared to PPC, SEO is a relatively sluggish process. It might take months to see results once you improve your site, but PPC can start bringing you prospects right away. SEO is a continuous procedure. Your site will never be completely "optimized," but as you put more effort into it, it will get more so. 4. How effective is PPC? The keywords and phrases in your online content that allow visitors to locate your site via search engines are known as SEO keywords. With SEO keywords that assist connect searchers to your site, a website that is effectively optimized for search engines "speaks the same language" as its potential visitor base. Cost-effective - because you only pay when a visitor visits your website, it might be an excellent investment. You have the option of spending as much or as little as you choose. Targeted - You may select your audience based on factors such as geography, language, and device. 5. How do you make money with pay-per-click? Ads will be shown on your website with PPC advertising, and you will be paid anytime someone clicks on them. Companies pay Google (and other pay-per-click ad network providers) to advertise on their network.