9+
Years in Business
The customized web application developed for MyLogic highlights their leadership in delivering finance and accounting professional training programs across India and internationally. The platform is built to support students enrolling in courses like CMA (USA), CPA (USA), ACCA, and CIMA, while also enabling administrators to manage course updates, payments, digital campaigns, and leads efficiently.
MyLogic is a global education provider specializing in finance and accounting professional courses, including CMA (USA), CPA (USA), ACCA, and CIMA. Headquartered in Bangalore, the institution has been focused on delivering high-quality training with expert faculty and robust teaching methodologies.
With the growing demand for professional courses, MyLogic wanted to expand its reach by creating a digital-first platform that would cater to both online and offline students while also streamlining internal operations such as course management, payments, and student data tracking.
MyLogic needed a platform that could effectively target students globally, manage leads, and provide seamless course delivery. Nextwebi partnered with them to design and develop a dynamic web application with advanced student, admin, and marketing modules.
Nextwebi built a responsive website with an admin panel to manage student registrations, courses, and content, while integrating online/offline class access and secure global payments. Digital marketing campaigns, a content management system, and SEO optimization further enhanced visibility—bringing MyLogic to the first page of Google for 80+ finance education keywords and driving student engagement worldwide.
By integrating design, technology, and marketing strategies, Nextwebi delivered a platform that not only supports student learning but also helps MyLogic grow its digital presence globally.
1. Outdated digital presence
Old frameworks lacked scalability, security, and modern features, limiting global accessibility and learning experience.
2. Fragmented student enrollment
Disconnected sign-up, payment, and allocation processes caused inefficiencies and errors in student onboarding. This fragmentation led to inefficiencies, errors, and delays in onboarding new students.
3. Managing multiple learning modes
As a provider of both online and offline classes, MyLogic required an integrated system to manage hybrid learning models. The existing system lacked synchronization, making it difficult to streamline schedules, course delivery, and student access across formats.
4. Expanding student reach and engagement
With a global audience to serve, MyLogic needed to strengthen its digital presence. The absence of strong SEO, poor discoverability, and lack of engaging features limited their ability to compete in the international finance education market.
5. Streamlining payments and administration
The older platform did not adequately support secure, multi-currency global payments. Without a centralized admin panel, administrators faced difficulties in tracking transactions, managing updates, and handling large-scale student data effectively.
6. Driving enrollments with digital marketing
Limited digital marketing capabilities made it challenging to run effective campaigns, generate leads, and promote new courses. Without dedicated landing pages, integrated tools, and analytics, MyLogic was unable to scale its enrollment campaigns efficiently.
Responsive Website & Admin Panel: Designed and developed a responsive web platform with a centralized admin panel to manage student registrations, course updates, blogs, FAQs, and resources seamlessly.
Online/Offline Class Integration: Built a unified learning system that supports both online and offline classes, enabling students to register, access, and manage their learning journey without disruptions.
Payment Gateway Integration: Implemented a secure, multi-currency payment system to streamline global student fee collection and ensure smooth financial transactions.
Content Management System (CMS): Developed a dynamic CMS to allow administrators to quickly update courses, events, schedules, and resources in real-time.
SEO Optimization: Optimized the platform for search visibility, resulting in first-page rankings for 80+ competitive finance education keywords and increased student enrollment.
Digital Marketing Campaigns: Executed targeted campaigns through Google Ads, social media promotions, and landing pages to enhance visibility, drive leads, and boost conversions.
Analytics & Reporting Dashboard: Integrated analytics tools to track user engagement, course performance, and campaign effectiveness, empowering data-driven decision-making.
The new platform significantly enhanced MyLogic’s ability to attract and retain students worldwide. With optimized ad campaigns and SEO, the platform achieved 500% higher return on advertising spend and reduced acquisition costs by 50%.
The website ranked on the first page of Google for 80+ competitive keywords within one month, while the bounce rate dropped by nearly 70%. The integrated admin panel improved efficiency in course updates, student tracking, and campaign management, allowing the institution to focus more on education quality while driving measurable business growth.
