9+
Years in Business
Benchmark Holidays is a Bengaluru-based travel company specializing in domestic and international holiday packages, group tours, MICE (Meetings, Incentives, Conferences, and Events), and custom travel experiences. Their services cater to diverse traveler segments, including families, corporates, and leisure seekers, with curated itineraries that cover adventure, luxury, and seasonal getaways. The company emphasizes customer-first service with dedicated support before, during, and after travel, ensuring a seamless journey. Benchmark Holidays is accredited as a 100% Pure Kiwi Specialist, South Africa Fundi Specialist, IATO Member, Aussie Specialist, and IATA-accredited travel agent, showcasing its global expertise and industry recognition.
Nextwebi partnered with Benchmark Holidays to create a modern, visually engaging, and user-friendly travel website that captures the spirit of their premium holiday packages and travel solutions. The website was designed with an intuitive navigation structure, mobile-first approach, and visually rich layouts to inspire travelers while making it simple to explore destinations, holiday packages, and travel services.
We developed a conversion-focused website that integrates advanced features such as dynamic package listings, enquiry forms, reviews, and a seamless booking experience. The website was optimized for speed, cross-device usability, and scalability, ensuring smooth performance and an engaging journey for every visitor.
Beyond development, we implemented comprehensive SEO strategies to increase search engine visibility, optimize tour and destination pages with relevant keywords, and structure content to rank for competitive travel and holiday-related searches. This helped drive organic traffic and attract travelers actively searching for curated holiday experiences.
In addition, our team provided social media integration and digital marketing support, creating a unified brand presence across multiple platforms. This holistic approach of web development, SEO, and marketing ensured that Benchmark Holidays not only showcased their diverse travel offerings but also converted interest into bookings, establishing themselves as a trusted leader in the holiday and travel industry.
1.Outdated Website Design and Limited Functionality
Benchmark Holidays’ previous website lacked a modern, visually appealing design and was not a dynamic platform. The absence of features to manage bookings, update holiday packages, and publish new content made it difficult to maintain and scale their offerings efficiently.
2. Limited Online Visibility
The website had minimal search engine optimization (SEO), which restricted its visibility on Google and other search engines. As a result, potential customers searching for holiday packages and travel services often ended up with competitor websites instead.
3. No Integrated Booking System
The absence of an online booking and enquiry management system forced customers to rely on manual communication channels such as phone calls or emails. This slowed down the decision-making process and reduced the chances of quick conversions.
4. Lack of Destination-Focused Content
Holiday packages were not presented with rich, structured content like itineraries, highlights, pricing, or visuals. This made it difficult for travelers to evaluate package details, compare options, and feel confident about booking.
5. Weak Digital Marketing Integration
The website did not support social media integrations, targeted campaigns, or performance tracking. Without these, Benchmark Holidays struggled to build brand awareness, nurture leads, and attract new customers through digital platforms.
Front-End Development (User-Facing Features)
1. UI/UX Design
Modern, visually engaging, mobile-first responsive design
Consistent branding across domestic, international, luxury, and special offers
Intuitive navigation and menu hierarchy with clear CTAs
2. Tour & Package Presentation
Dynamic tour listing pages with filters (destination, type, price, duration, popularity)
Rich package detail pages with itineraries, inclusions/exclusions, FAQs, reviews
High-quality image galleries and video integration
3. Booking & Enquiry Interfaces
Simple booking journey with tour selection, date picker, price calculation
Enquiry forms on all relevant pages with validation and quick submit
“Enquire Now” and WhatsApp Chat Now buttons for instant access
4. Content & Engagement
Customer reviews/testimonials with photos and ratings
Blog & resource center for travel guides, tips, and SEO content
Sections for promotions (Benchmark Specials, Seasonal Offers)
5. Performance & Accessibility
Optimized page speed with lazy loading for images/videos
Mobile-optimized booking and enquiry flow
Clear typography and accessibility compliance
Back-End Development (Admin & System Features)
Secure login and role-based access control
Centralized dashboard with bookings, enquiries, revenue, and alerts
Booking and enquiry management with tracking, confirmations, and notifications
Tour and package management with itinerary builder, pricing, media, and availability
Content management for blogs, offers, promotions, and static pages
Customer and CRM management with booking history and profiles
Payment and finance management with invoices, refunds, and reports
Reports and analytics for performance, conversions, and revenue insights
SEO and integrations with WhatsApp, email, social media, and payment gateways
System settings, security, backups, and compliance management
The website helps users to get a clear idea and vision of the holiday packages, destinations, accommodation, and available facilities. The website also helps users to have an exceptional user interface experience with online booking and secured payment. Our client can manage the different categories and packages in one platform in a very neat and convenient way. The client can easily engage their existing and new customers through their social media engagement and blog posts which helps the client to maintain a long-term relationship with their customers. Social media pages, google reviews, and customer feedback give a clear idea of the available tour packages and destinations which makes a huge impact on their decision-making. The website is designed in such a way that the client gets live updates of both online and offline bookings and payments. This helps the client to scale up the business in a massive way.
