Novartis Alcon

Nextwebi collaborated with Novartis Alcon to design and develop a powerful, user-friendly web and mobile application that streamlined their BTL activation, sales tracking, and customer engagement. The primary objective was to build a multi-login platform with dedicated modules for customers, sales teams, regional heads, area heads, and administrators — ensuring transparency, accountability, and real-time monitoring.

Our team created a clean and intuitive interface with seamless workflows tailored for Alcon’s field sales operations. The customer module allowed users to enter scratch card codes and win redeemable coupons, while the sales module supported on-ground BTL activities such as poster installations, display setups, product placements, and event promotions. Field executives could capture photos of completed installations, upload them in real-time, and mark tasks as completed, enabling performance tracking and reward allocation.

To strengthen engagement and ensure scalability, the admin, regional, and area head logins provided real-time dashboards for monitoring sales activities, tracking installations, and managing reward programs. On the backend, we developed a robust admin system with data analytics and reporting, ensuring complete visibility into campaigns and sales operations. By integrating automation and gamification features, the platform improved accountability, enhanced team motivation, and drove stronger retail and consumer engagement for Novartis Alcon.

1. Need for a Unified Platform

Novartis Alcon required a centralized digital solution to streamline BTL activations, customer engagement, and sales tracking. Managing multiple stakeholders manually created inefficiencies and lacked transparency across processes.

2. Lack of Real-Time Visibility

Without a robust system, tracking on-ground activities such as installations, promotions, and offers was challenging. Field sales updates were delayed, making it difficult for regional and area heads to monitor progress accurately.

3. Inefficient Reward Management

Sales executives participating in BTL activities had no structured way to record completions or redeem rewards. This resulted in low motivation and limited visibility into campaign performance.

4. Absence of Multi-Level Logins

The client lacked a role-based access system to support customer, field sales, area head, regional head, and admin logins. This made it difficult to assign responsibilities, monitor progress, and ensure accountability across different levels.

5. Mobile-First Field Requirements

Field sales teams needed a mobile-friendly solution to upload installation photos, mark tasks as completed, and access updates on-the-go. The absence of such a system hindered productivity and slowed reporting cycles.

6. Scalability and Data Tracking

The business required a scalable application capable of handling large volumes of BTL activities, customer entries, and sales data, while generating insights to optimize future campaigns.

• Custom Web & Mobile Application Development: Designed and developed a responsive web and mobile application to support customer, field sales, area head, regional head, and admin logins with role-based access.

• Customer Engagement Module: Enabled customers to enter scratch card codes, win coupons, and redeem rewards directly from the application, enhancing brand engagement.

• Field Sales Module: Built tools for field sales teams to log BTL activities, upload installation photos, mark completion of tasks, and track ongoing campaigns in real time.

• Multi-Level Dashboards: Developed dashboards for admins, regional heads, and area heads to monitor field sales performance, track installation progress, and manage campaign outcomes efficiently.

• Reward Management System: Integrated a structured reward mechanism where sales teams earn points for completed activations and redeem them through an in-app goodies catalog.

• BTL Activation Tracker: Streamlined tracking of installations such as posters, standees, product displays, meetups, and offers with digital proof submission via mobile devices.

• Content & Campaign Management: Provided admins with tools to configure offers, manage product installations, and update campaign details seamlessly.

• Analytics & Reporting: Implemented real-time reporting dashboards to track campaign performance, sales effectiveness, and customer participation, ensuring data-driven decision-making.