eCommerce Website & Application Development for Luxury Fashion Brand

The e-commerce solution developed for Aranyani showcases the brand’s heritage, craftsmanship, and luxury product line through an elegant and immersive digital experience. The ecommerce web application developed for this luxury brad highlights premium handbags and accessories while offering seamless purchasing options and multi-currency support for international customers.

  • Custom Ecommerce
eCommerce Website & Application Development for Luxury Fashion Brand

Overview

Aranyani is a globally recognized luxury fashion house specializing in bespoke handbags crafted with Indian artistry and sustainable practices. The brand required a world-class digital presence to communicate its values, share its craftsmanship story, and scale globally through an e-commerce solution that reflects the same luxury experience customers expect in-store.

 

Tech Stack

  • ASP.NET
  • C#
  • SQL Server
  • HTML
  • JAVASCRIPT
  • jQuery
  • CSS

Snapshots

eCommerce Website & Application Development for Luxury Fashion Brand
eCommerce Website & Application Development for Luxury Fashion Brand
eCommerce Website & Application Development for Luxury Fashion Brand

How we helped Aranyani create a luxury e-commerce experience

Aranyani needed more than just an online store—they required a digital ecosystem that could communicate luxury, heritage, and exclusivity to global customers. Nextwebi partnered with the brand to design and develop a custom e-commerce application with premium aesthetics, storytelling features, and enterprise-level scalability.

The solution provided:

  • A rich UI/UX design showcasing craftsmanship through professional photography, video content, and brand storytelling.

  • Global commerce features, including multi-currency support, integrated payment gateways, and inventory management across international markets.

  • A seamless backend system integrating with warehouse, and order management to streamline logistics.

  • A storytelling-driven product showcase designed to elevate perception of the brand and engage customers emotionally.

The Problem

  1. Showcasing Luxury Digitally
    The brand’s challenge was translating craftsmanship and exclusivity into a digital medium without losing the essence of luxury.

  2. Global Accessibility
    Aranyani wanted to serve international customers with multi-currency, multilingual, and seamless checkout experiences.

  3. Integrated Operations
    The existing systems lacked real-time synchronization between warehouse, and e-commerce, causing inefficiencies.

  4. Immersive Storytelling
    Luxury customers seek more than products—they value the story. Aranyani needed a digital presence that delivered emotional storytelling alongside functionality.

 

Scope of Work

With a clear understanding of Aranyani’s core values and audience through discussions with the Aranyani team, Nextwebi consulted to choose the best technology, right platform, video, and photoshoot of the product, as a technology partner of the brand we set a goal to have a custom e-commerce application, photoshoot, videos, branding, and digital marketing services.

  • Custom Website & App Development: High-end e-commerce system tailored to luxury standards.

  • UI/UX & Creative Direction: Conversion-focused layouts enriched with professional visuals and immersive storytelling.

  • Global Payment & Logistics Integration: Multi-currency support, payment gateways, and warehouse integration.

  • CRM Integration: Centralized management of customer data, orders, and leads.

  • Content & Brand Storytelling: Structured product showcases with galleries, videos, and brand heritage stories.

  • Analytics & Performance Tracking: Advanced dashboards to track customer engagement and sales insights.

 

Result

A brand communicated its values and began targeting its community, utilizing a 360-degree solution. The brand started taking its own identity with an online platform to position the product in the right hands. Our customer gets great international exposure with its high-end website. With its exceptional user interface, the brand can showcase its premium designer products which allow people across seas to fall in love with it. The website gives an international reach and brand visibility. With its social media and online presence, the ecommerce store reaches and engages its customers across the globe. The e-commerce application positioned Aranyani as a global luxury brand, seamlessly blending artistry and technology. The new platform:

  • Increased international reach and sales through multi-currency support.

  • Enhanced brand perception with a storytelling-driven interface.

  • Streamlined inventory and order management with CRM and warehouse integration.

  • Delivered a premium shopping experience that resonated with luxury customers worldwide.

With its modern, intuitive design, the solution elevated Aranyani’s global identity, strengthened customer engagement, and reinforced the brand’s reputation for craftsmanship and exclusivity.

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