About Logic AV

Logic AV is a leading provider of advanced audiovisual solutions, delivering innovative display technologies, mounting systems, connectivity products, and interactive experiences for diverse industries, including hospitality, education, retail, sports, and control rooms. With nearly three decades of expertise and a portfolio of over 200 products, Logic AV has established itself as a trusted Indian brand with a growing global footprint.

The corporate website serves as a digital gateway to showcase Logic AV’s product excellence, innovation story, and brand achievements. It highlights their extensive product catalog, immersive experience center, and commitment to delivering cutting-edge AV solutions for businesses, institutions, and global partners.

Industry
Display Solutions Accessories Provider
Website
Timeline
3 Months
Services
Website Design Development

Module for Enhanced User Experience

Logic AV needed a modern, dynamic website to showcase its wide range of audiovisual products, immersive display solutions, and innovation story to a global audience. Nextwebi partnered with Logic AV to design and develop a responsive, interactive website that not only highlights their 200+ products but also positions them as a trusted leader in the AV industry.

We created a sleek, user-friendly interface with rich visuals, product-level detailing, and seamless navigation, making it easy for customers to explore product categories, discover technical information, and connect with the brand. Interactive modules such as the Experience Center booking system, case studies, and product galleries with images and videos ensure visitors have an engaging and informative experience.

Alongside product showcasing, we built a scalable backend to manage frequent updates across product catalogs, brand stories, and career listings. This holistic digital ecosystem strengthens Logic AV’s brand identity, simplifies product discovery, and ensures consistent communication with clients, partners, and stakeholders.

Snapshots

The Logic AV Website Development Key Challenges

1. Showcasing a Large Product Portfolio

Logic AV has an extensive catalog of over 200 AV products and 20+ display solutions. One of the major challenges was creating a website architecture that could present this vast portfolio in an organized, visually appealing, and easily navigable format without overwhelming users and highlighting the uniqueness of each product.

2. Balancing Technical Detailing with User Experience

Each product required detailed technical specifications, FAQs, and media assets (images, videos, brochures). The challenge was to design layouts that maintained clarity and accessibility while delivering a premium, interactive experience for both technical and non-technical audiences.

3. Creating a Unified Brand Story

Logic AV wanted the website to not only showcase products but also highlight their innovation story, achievements, and three decades of expertise. Integrating corporate storytelling alongside product-level depth was crucial to ensure a consistent brand voice across the site.

4. Experience Center Integration

Building a dynamic module to allow visitors to book tours of Logic AV’s Experience Center and preview it through an image gallery required custom design and seamless backend functionality to make the process intuitive and engaging.

5. Future-Ready Scalability

With a rapidly expanding product line and growing global presence, the website needed to be scalable and adaptable. Ensuring the backend could handle frequent updates to product catalogs, media assets, and career listings without compromising performance was a key challenge.

How we helped Logic AV build a powerful and impactful digital identity

To address the challenges and meet Logic AV’s vision, Nextwebi designed and developed a modern, interactive website that highlights their extensive AV product portfolio, brand story, and innovation journey. The scope of work included:

  • Custom Website Design & Development: Designed and developed a modern, fully customized website using updated technology stacks. The homepage was built with impactful visuals, interactive banners, and an attractive layout to deliver a strong first impression and reflect Logic AV’s innovative brand identity.
  • Interactive Home Page: Designed a dynamic landing page with banners, product highlights, achievements, client showcases, case studies, and a call-to-action for booking Experience Center tours.
  • Product Catalog & Detailing: Developed pages for 200+ AV products and 20+ display solutions with interactive layouts, high-quality images, videos, technical specifications, FAQs, and downloadable resources.
  • Scalable Backend CMS: Delivered a robust content management system enabling Logic AV to update product catalogs, brand stories, media galleries, and career postings with ease.
  • SEO & Performance Optimization: Ensured the site is SEO-friendly with fast loading speeds, structured content, and responsive design for better visibility and engagement.

Results

The newly designed Logic AV website now reflects the company’s leadership in the audiovisual industry, showcasing its innovation, expansive product portfolio, and brand story through a seamless digital experience. With its modern, responsive, and user-friendly interface, the site makes it easy for customers, partners, and stakeholders to explore over 200 AV products and 20+ display solutions across industries such as hospitality, education, retail, and control rooms.

The integration of the Experience Center module has enhanced customer engagement by enabling users to book tours online and preview immersive AV setups virtually. The dynamic product catalog with rich media assets and detailed specifications has improved product discovery, while the scalable backend CMS empowers Logic AV to manage frequent updates with ease.

Since launch, the website has delivered measurable improvements in user engagement, lead inquiries, and product visibility, strengthening Logic AV’s positioning as a trusted AV solutions provider. The enhanced digital presence not only supports their current operations but also provides a future-ready foundation for expansion in both domestic and international markets.

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