Digital Marketing Analyst

We are seeking an experienced Digital Marketing Analyst to lead our team of marketing professionals. The ideal candidate will have a strong background in digital marketing, with expertise in SEO, SMM, PPC, and SEM. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive business growth.

Key Responsibilities:

• Lead a team of digital marketing professionals to achieve marketing goals and objectives
• Develop and implement SEO strategies to improve website rankings and drive organic traffic
• Create and execute social media marketing plans to increase brand awareness and engagement
• Manage and optimize pay-per-click (PPC) campaigns to drive conversions and ROI
• Analyze and report on digital marketing metrics, including website traffic, engagement, and conversion rates
• Collaborate with cross-functional teams to align digital marketing strategies with business objectives
• Stay up-to-date with the latest digital marketing trends, tools, and technologies

Requirements:

• 4+ years of experience in digital marketing, with a focus on SEO, SMM, PPC, and SEM
• Proven track record of success in leading digital marketing teams and driving business growth
• Strong knowledge of digital marketing analytics tools, including Google Analytics and SEMrush
• Experience with social media management tools, such as Hootsuite or Sprout Social
• Excellent communication and leadership skills, with the ability to motivate and inspire team members
• Strong problem-solving and analytical skills, with the ability to interpret complex data and make informed decisions