E-commerce Website Migration & Performance Optimization

From slow shared hosting to a trusted, fully managed VPS environment

Client Profile

A Bangalore-based e-commerce company selling lifestyle products with high seasonal traffic and daily online transactions.

The Challenge

The client was hosted on a low-cost shared hosting plan with another provider. As traffic increased, they began experiencing:

  • Website load times of 5–7 seconds
  • Frequent downtime during promotional campaigns
  • Payment gateway timeouts during peak hours
  • No proper backup system
  • Poor technical support response

These issues were directly impacting sales, customer trust, and SEO rankings.

Our Approach

Nextwebi conducted a complete infrastructure audit and recommended migrating the website to a fully managed VPS hosting environment.

Implementation Included

  • Migration to SSD-based managed VPS hosting
  • Server configuration optimized for e-commerce traffic
  • Advanced server-level caching
  • Firewall configuration and DDoS protection
  • Automated daily backups
  • 24/7 uptime monitoring
  • SSL security optimization

Migration was performed during low-traffic hours to minimize downtime.

Results Achieved

  • 45% improvement in page load speed
  • Website load time reduced to under 3 seconds
  • 99.9% consistent uptime
  • 30% increase in checkout completion rate
  • Zero downtime during major sale campaigns
  • Improved Google Core Web Vitals

Business Impact

With a stable and optimized hosting environment, the client scaled marketing campaigns confidently without worrying about crashes or performance issues. Hosting became a growth enabler rather than a limitation.

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