Mylogicvideos is the Self Learning Module (SLM) Online Web Platform of Finance Professional Courses.

Client Profile

The LOGIC group is a pioneer in catering world-class training in Finance Professional Courses to students across the globe with the help of its technical expertise, profound faculties & authenticity gained since 2005. Logic started its voyage to provide quality education in the field of Finance & Accounting from those initial days. Keeping an eye on the need of Global Students for Quality Coaching, Mylogicvideos came up with the idea of providing extensive full-fledged training for CMA (USA), CPA (USA), ACCA, CIMA, and other Indian professional courses.
Client: My Logic
Domain/Industry:
Tech Stack: SQL Server, HTML, CSS, AWS, dotnet MVC, Dot net, Bootstrap, jQuery, Javascript

About Product

The Problem:

As a leading Finance Professional Course provider institution, Logic wanted to target premium segment students in India & Over the global, who aims to become a Finance Professional, Logic has its headquarter in Bangalore, India. Challenge was: to provide student online and offline classes, Online Lead Generation, online payment gateway, Digital promotion, Social Media awareness, campaign management plan & websites.

Goal:

  • A responsive website, where students can register themself for online/offline classes.
  • Development of an admin panel, where the client can update the upcoming courses and details, collect the student resignation database and can also update the blog, faq and more
  • Payment gateway integration.
  • Video Production for the classes
  • Social media channels, google ads, generate leads through Google adwords and social media ad campaigns with a lower cost per acquisition and aim for a high return on advertising spend.
  • Search engine optimization to bring the website on top of the Google search result page.
  • Email Marketing.

Our Approach & Solution:

Having the goal in mind, Nextwebi started working on communication strategy, new websites,multiple landing pages, admin panel, digital campaigns for different regions globally, photoshoots, videos & paid ad campaigns through Facebook, Google, that targets students who recently completed under graduation. With a deep understanding of the trends, we focused on a specific demographic. We optimized the ad clicks to identify the target audience and create a lookalike audience. We identified a best-performing ad copy with our target audience after testing multiple variations Result and Growth.

Result

With the intense research and strategy, we could increase the return on advertising spend by 500% and could lower the cost per acquisition by 50%. The logic website came up on Google 1st page with 30+ highly competitive keywords just in one month. Not done yet, Alexa rank improved rapidly, and the website bounce rating decreased by 70% to 21.96%. MyLogic impressed with the suite of services provided by Nextwebi. Now MyLogic & Nextwebi are having a unique understanding and future goals.



Let's get in touch

WhatsApp +91 76196 35111

Skype ajaybehold

Hey there, let's begin.

Connect, Discover, Transform.

Reach out to us and explore the exciting digital ideas we have for your business.