Generating leads for Christ University through a paid search campaign.

Goal:

Our Approach & Solution:

Having the goal in mind, Nextwebi started building a paid ad campaign through Facebook that targets students who recently completed under graduation wrote competitive examinations for a Master’s degree in Business Administration. With a deep understanding of the trends, we focused on a very specific demographic. We optimized the ad clicks to identify the target audience and create a lookalike audience. We identified a best-performing ad copy with our target audience after testing multiple variations of ad copy.