Digital Marketing Specialist

Job Description

This is a full-time, on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for marketing strategy implementation, communication with clients, SEO, social media marketing, web content writing and web analytics.

Roles and responsibilities:

• Develop and implement an effective search strategy Based on Audience Insights and Search Behavior, map and improve our client's SERPs with competition on targeted keywords. Perform ongoing keyword research and discovery, expansion, and optimization.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and achieve maximum ROI from the spend
• Create and optimize Copy and Landing Pages for Search Engine Marketing
• Research and analyze competitor advertising links and keywords
• Work with the technology team to ensure SEO best practices are implemented across all our client's properties
• Work with the digital marketing team to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Generate Leads for our Clients
• Experience managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
• Proficiency in web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Moz).

 Requirements:

• Managing Google AdWords and Google Analytics, SEO,SMM, ORM, SMO and SEM
• Bachelor's degree or higher (preferably in Advertising, Computer science, or Mathematics/Statistics)
• Functional understanding of HTML & CSS. Ability to guide technology teams on implementing essential on-site SEO elements and offsite projects like Google AMP
• Passion for the Internet and Digital Marketing
• Ability to work across teams, manage projects & multi-task with attention to detail