1.What are come under digital marketing services? It covers a wide range of marketing services including search engine marketing, mobile marketing, social media marketing, email marketing, content marketing. 2. Why is digital marketing important even for small businesses? As people engage and connect with the world through a digital platform from their mobile, digital marketing enables any business to engage its customers through mobile phones. Local marketing will be a great option for small businesses to tap their local customers very easily and efficiently.it helps any business to stay updated with the current marketing trends in the market. 3. What is the difference between paid search ads and search engine optimization? Search engine optimization helps your website to be positioned in the top of any search engines like Google, yahoo in a cost-effective manner that saves huge money for any business. Paid search ads are the paid ads run by brands to position their website in the top position of search engines through advertising campaigns. 4. How interactive content increases conversion rates? As interactive content helps brands to be connected closely with customers at every stage of their purchase funnel, it helps to respond quickly to queries.