Frequently Asked Questions 1. How do you retarget a customer? If a consumer leaves your site, we may easily track them down by placing a retargeted ad on the next site they visit. We retarget them with the item that's still in their cart if they abandoned it, giving them a gentle nudge to urge them to finish their purchase. 2. What is a retargeting strategy? Customers are served advertising on external websites based on their past browsing behavior on the firm's website, which is known as retargeting. It's an effective approach to re-engage clients who have previously connected with your business over the internet. 3. Does retargeting really work? However, when it comes to attracting individuals back to convert, retargeting works. Furthermore, retargeting efforts are very inexpensive in comparison to other forms of advertising. In addition, rather than running awareness advertising to lead consumers down your buyer's funnel, you may provide ads with a greater ask. 4. How expensive is retargeting? Remarketing is significantly less expensive than a traditional pay-per-click search campaign. While a Google PPC search ad may cost between $2 and $3 per click, a remarketing ad can cost between $0.25 and $0.60. 5. Is Retargeting obsolete? In a nutshell, we are rapidly approaching a future free of third-party cookies. The need to track user behavior online, on the other hand, will never go away. Advertisers rely on retargeting advertising much too much, therefore it's just a matter of time until third-party cookies are phased out in favor of other technologies.