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Aranyani: E-Commerce application for luxury fashion brand

Client Overview

Nextwebi developed a premium custom e-commerce application for Aranyani, a globally recognized luxury designer handbag and fashion brand. Rooted in Indian artistry and sustainability, Aranyani crafts exquisite bags and fashion merchandise for men and women. Each product carries a unique story of craftsmanship, heritage, and ethical practices. The client aimed to expand its reach worldwide by showcasing its aesthetic, premium products to a global audience through a sophisticated online platform.

Industry

Fashion Brand

Platform

E-Commerce

Feature

Multi Currency and Dynamic Pricing

Client

Aranyani

The Challenge

As a premium fashion brand, Aranyani needed more than a standard online store. The key challenges included:

01 Delivering a luxurious digital experience that reflects the brand’s values of artistry, storytelling, and sustainability.
02 Enabling global customers to deeply understand the products, brand heritage, and craftsmanship.
03 Managing inventory seamlessly across warehouses, factories, and global stores.
04 Creating an elegant, high-end user interface with advanced customization and dynamic international pricing.

Our Solution

Nextwebi designed and built a custom web application for eCommerce, supported by a sophisticated interface and robust backend operations. The platform beautifully showcases the brand’s premium collections while providing efficient backend operations.

Key Outcome
180% increase in online sales

Key Features for Customers (Frontend)

Immersive Product Showcases

High-resolution images, 360° views, detailed galleries, and storytelling videos that highlight craftsmanship, materials, and brand heritage.

Elegant Browsing Experience

Smooth navigation with categories for handbags, accessories. Filters by collection, color, material, size, and sustainability attributes.

Product Stories & Details

In-depth descriptions, artisan narratives, care instructions, and sustainability information for each item.

Product Customization

Option to add customer name with gold foil personalization (different sizes and carat weights), with real-time price calculation.

Dynamic International Pricing

Automatic calculation of taxes, GST, import charges, and delivery timelines based on country and shipping address.

Wishlist & Customer Accounts

Customers can save favourite products and manage preferences, supporting more personalized eCommerce experiences.

Key Features for Admin / Brand Team

📦
Inventory Management

Seamless integration with warehouse and factory systems for real-time stock updates.

💳
Order & Payment Management

Centralized handling of online orders and payments.

📝
Content & Brand Management

Easy updates for new collections, stories, blogs, and promotional content.

Scope of Work

1
Detailed consultations to understand Aranyani’s core values, audience, and brand aesthetics.
2
UI/UX design focused on luxury feel and storytelling elements.
3
Custom e-commerce development with robust backend systems and personalization engine.
4
Integration of inventory, CRM, dynamic pricing logic, and media assets.
5
Performance optimization, security implementation, and multi-device testing.
6
Training and ongoing support as a long-term technology partner.

Results & Impact

180%
Online Sales Growth
Within the first year
95%
Conversion Rate Increase
Due to personalized features
220%
International Orders Growth
With dynamic pricing & taxes
35%
Customization Usage
Of total orders
65%
Reduction in Manual Processing
Operational efficiency
“The platform continues to serve as a powerful digital ambassador for the brand’s values of artistry, sustainability, and premium quality.”

Outcome

This project reflects Nextwebi’s eCommerce website development experience in creating sophisticated, scalable shopping platforms for premium product brands. By combining elegant design with powerful functionality such as product personalization, dynamic international pricing, and admin-controlled checkout, we helped Aranyani successfully take its unique Indian-inspired creations to a global audience. For another product-focused implementation, see our eCommerce website development for a manufacturer.

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Let's talk about how we can craft a user experience that not only
looks great but drives real growth for your product.!

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Measurable Growth Delivered
Industry-Specific Strategies
Data-Driven Decision Making
Long-Term Client Partnerships