Customized dynamic web app for leading finance edtech company

Industry

Ed-Tech Finance

Platform

Custom Web App

Client

MyLogic

Timeline

2 Months

Client Overview

Nextwebi developed a custom web application for Logic, a Bangalore-based Finance EdTech company serving students and finance professionals globally. Established in 2005, Logic is a pioneer in delivering world-class professional finance and accounting education globally. The academy offers comprehensive training for courses such as CMA (USA), CPA (USA), ACCA, CIMA (UK), and various Indian professional qualifications. With expert faculty and strong industry authenticity, Logic serves students and working professionals aspiring to build successful careers in finance.

The Challenge

Logic aimed to reach a premium segment of students across India and globally. Their existing setup lacked a modern digital platform to effectively support:

Seamless online and offline class registrations.
Lead generation and nurturing at scale.
Secure online payments and enrollment.
Digital marketing, social media presence, and campaign management.
Easy content updates and student data management.
Strong SEO and visibility in a highly competitive EdTech space.

Enrollment, course management, student communication, and digital delivery are among the capabilities covered in our guide to web-app solutions for the education industry.

Our Solution

Nextwebi designed and developed a fully responsive, dynamic web application with an intuitive user interface and a powerful admin panel. The platform serves as a complete digital ecosystem for course discovery, enrollment, learning, and marketing, enabling Logic to deliver an exceptional experience to students worldwide.

Key Features for Students

Course Catalog & Registration

Browse detailed course pages for CMA, CPA, ACCA, CIMA, and more with syllabus, faculty profiles, batch schedules, and demo content.

Online/Offline Class Enrollment

Easy registration for live online classes, recorded sessions, and classroom batches.

Secure Payment Gateway

Smooth checkout with multiple payment options.

Student Dashboard

Access to enrolled courses, study materials, and updates.

Enquiry & Lead Forms

Quick forms for personalized guidance and counselling.

Key Features for Admin & Operations Team

Content Management

Easily update upcoming courses, batch details, blogs, FAQs, testimonials, and promotional content.

Student Database Management

Centralized lead and student registration data with follow-up tools.

Analytics & Reports

Insights on enrollments, website traffic, and campaign performance.

Marketing Integration

Tools supporting SEO, Google Ads, social media campaigns, and lead generation.

Video & Media Management

Upload and organize class videos and promotional content.

Scope of Work

In-depth strategy sessions to understand target audience and business goals.
Development of a responsive website with multiple landing pages and admin panel.
Payment gateway integration and secure enrollment flows.
Digital marketing support including SEO, Google Ads, social media campaigns, and video production.
Campaign optimization focused on lowering cost per acquisition and improving conversions.
Performance testing, launch, and ongoing support.

Results & Impact

500%

Increase in Return on Advertising Spend (ROAS).

50%

Reduction in Cost Per Acquisition (CPA).

30+

Competitive keywords ranked on Google's first page.

21.96%

Website bounce rate achieved after a 70% reduction.

Significant improvement in Alexa ranking and overall digital visibility.
Stronger lead quality and higher conversion rates from targeted campaigns.
Enhanced student experience leading to better enrollment and satisfaction.
Logic now enjoys a robust digital presence that effectively attracts and converts premium finance students globally while streamlining internal operations.

Outcome

This project reflects Nextwebi’s EdTech application development capabilities across course discovery, enrollment, student management, payments, analytics, and digital marketing integrations. The project has helped Logic strengthen its market leadership in professional finance education through technology, digital marketing excellence, and outstanding user experience. Where digital course sales and structured online learning must function together, our EdTech eCommerce and learning-system implementation provides a relevant example.

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Measurable Growth Delivered

Industry-Specific Strategies

Data-Driven Decision Making

Long-Term Client Partnerships