PPC Executive

Job Description

Key Responsibilities:

• Conduct keyword research and analysis to identify relevant and high-performing keywords for PPC campaigns.
• Develop and implement PPC strategies to achieve client objectives and KPIs.
• Create compelling ad copy and optimize landing pages for maximum conversion rates.
• Monitor campaign performance, analyze data, and make data-driven recommendations for optimization.
• Manage budgets, bids, and ad spend allocation to ensure efficient use of resources and maximize ROI.
• Stay informed about industry trends, platform updates, and emerging technologies in PPC advertising.
• Collaborate with cross-functional teams including digital marketing, design, and analytics to deliver integrated campaigns and achieve client goals.
• Prepare regular reports and presentations to communicate campaign performance and insights to clients and internal stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in PPC tools such as Google Ads Editor, Google Analytics, and Microsoft Advertising.
• Excellent communication skills with the ability to present ideas and results effectively.
• Detail-oriented mindset with a focus on continuous improvement and optimization.