Job Description
- Communication
- Team management
- PPC
- SEO
PPC Executive
Software-Dev,IT Software-Developing and Consulting
marketing and communication
Full time
Digital marketing
Bachelors
3-6
3-8 LPA
Bangalore
The duties of a digital marketing manager include:
- Developing digital marketing strategies for websites, email, social media, SEO/SEM,PPC, and display advertising
- keeping up with our social media presence on all digital platforms
- The evaluation and reporting of all digital marketing efforts' effectiveness
- Managing a team while handling clients from throughout the country and abroad
Responsibility
- Prepare and carry out all digital marketing strategies, including email, social media, PPC, SEO/SEM, and display advertising campaigns.
- Creating, establishing, and sustaining our search engine presence
- All digital marketing campaign performance is measured, reported, and evaluated against set objectives (ROI and KPIs)
- Discover patterns and insights, then adjust spending and output depending on the knowledge.
- Plan innovative and imaginative growth methods
- Prepare for, conduct, and evaluate experiments and conversion tests.
- Working together with internal departments, develop landing pages that enhance user experience.
- Assess the whole customer experience across all channels and customer touch points by using your excellent analytical skills.
- Optimize user funnels and leverage conversion points
- Work with organizations and other vendor partners
- Analyze cutting-edge technology. Where applicable, demonstrate thought leadership and perspective for adoption.
Qualifications and abilities
- Demonstrable professional experience in digital marketing
- A track record of successfully managing SEO/SEM, email, social media, and/or display advertising campaigns.
- Highly imaginative with expertise in developing digital campaigns that engage, educate, and inspire
- Experience optimizing landing pages and user funnels
- knowledge of A/B and multivariate tests
- Strong familiarity with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Practical experience with ad-serving tools
- Knowledge of how to build up and improve Google Adwords campaigns
- Powerful analytical abilities and a data-driven mindset
- Knowledgeable with the most recent trends and ideal techniques for internet marketing and measurement
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement