Next cohort starts: 1st of every month

Limited no. of seats available

Program duration: 6 months

At 10 hours/week

Online training

Learning format

Digital marketing training overview

The Digital Marketing Training in Bangalore, India is designed to provide you with an in-depth understanding of the concepts of digital marketing from basic to advance levels. Learn tools and techniques to drive huge traffic to your websites with ease. Get exposure to run live campaigns and handle live accounts with our digital marketing training and become industry ready. The live projects will help you understand the crux of digital marketing and provide relevant experience in getting trained and developing your skills.

The individuals will learn to build campaigns, and track emerging trends to diversify the business growth with data analytics, online marketing tools, digital branding, reputation management, and more with a learning-by-doing approach through this digital marketing training. Digital marketing training can be done by individuals who want to expand and grow their careers in the IT industry without doing any coding.

Digital marketing training details

The digital marketing training at Nextwebi ensures each student gets hands-on learning of each concept being taught and gets practical exposure to execute the knowledge. Get hands-on experience working with tools like SEMRush, Hootsuite, Screaming Frog, Uber Suggest, SEO mofo, Spyfu, Hotjar, ahref, Moz, GT Metrix, Buffer, and much more.

Gain experience in improving on-page, off-page, and technical SEO, and real-time knowledge of handling PPC campaigns of various industry verticals. The digital marketing training at Nextwebi is designed to make you an industry-ready professional with relevant experience.

Prerequisites for digital marketing training

The candidate should have completed a minimum diploma or a graduation degree to enroll in this course. Coding background is not mandatory for digital marketing training.

Tools & technologies you Learn

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SEO

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SMM

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SEM

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PPC

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SMM ads

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ORM

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Tag Manager

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Analytics

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Uber suggest

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Buffer

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Hootsuite

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SEMRush

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Moz

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Ahref

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Screaming frog

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Similar web

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SEO mofo

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Hotjar

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Spyfu

Skills covered

  • SEO
  • SMM
  • SEM
  • PPC
  • SMM ads
  • ORM
  • Google analytics

Training options

Corporate training

Weekdays Weekend

Train your employees and equip them with the latest skills

  • Customized learning module
  • Real-time project learning and execution

Online training

Weekdays Weekend

Learn from the personal guidance & expertise of Industry experts.

  • Individualized learning and career guidance
  • Personal assistance in real-time projects.

At office training

Weekdays Weekend

Get corporate exposure to learn and develop websites

  • Learn from industry experts
  • Real-time project with corporate exposure

Digital marketing training syllabus

Topics

  • Introduction to Digital Marketing
  • Different online marketing channels
  • Understand the journey of online customer
  • Key Terminologies in online Marketing
  • Overview to Content Management System

Topics

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
  • Areas of off-page SEO that help in establishing the brand name
    • TRUST
      • RankBrain
      • TrustRank
      • PageRank
    • Domain and Page Authority
    • Bounce rate
    • Domain age
  • Ways to improve the domain and page authority
  • Introduction to backlinks and how it helps the website to rank in first page?
  • Factors to consider while getting the backlinks
  • Ways to find and identify the relevant platforms, and blog posts for backlinks
  • Google My Business Listing
  • Usage of Social Media platforms in creating backlinks
  • Elements to conduct a comprehensive site audit
  • Tools and techniques to improve site performance, user experience and SERP ranking

Topics

  • URL renaming/re-writing
  • Url Canonicalization (301 redirects using .ht access code)
  • Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation, Html sitemap
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring
  • Schema (Rich Snippets)

Topics

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

Topics

  • Importance of keywords in seo
  • What are keywords?
  • Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModifier)
  • Analysis of keywords for any website
  • Research on keywords
  • Competitor keyword analysis and tools used
  • Analysis of keywords using Google Ad Words keyword tool
  • Competitor Analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms
  • Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush

Topics

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

Topics

  • Panda Algorithm
  • Penguin Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm✓ Mobile Algorithm
  • RankBrain Algorithm
  • Possum Algorithm
  • Fred Algorithm

Topics

  • Screaming Frog SEO Spider (for larger websites)
  • IWebchk
  • Seoptimer
  • Woorank
  • SEOsitechekup

Topics

  • Understanding Social media Landscape
  • Benefits of Social media marketing

Topics

  • How to increase Facebook likes, shares, Reach for posts
  • How to find targeted audience on facebook?
  • How to create Facebook page?
  • How to create Facebook groups and participate in a right way?
  • Creating Events, Customizing tabs in Facebook page
  • Facebook ads
    • Understanding Campaign, Adgroup, Ads Structure
    • Keyword Research (Google Keyword tool)
    • Title & Meta Tags development
    • Importance of H1, H2, H3 Tags
    • XML sitemap Creation, Html sitemap
    • Robots Text Creation
    • Keyword density, Anchor Text in web content
    • Existing Web Content Optimization? Competitor Analysis & Monitoring
    • Schema (Rich Snippets)

Topics

  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Competitor analysis
  • Follows ,unfollows , Net followers
  • Location wise followers
  • Twitter ads

Topics

  • Creating Pinterest profile
  • Creation of Boards and Pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in pinterest
  • Importance of image sharing and role of pinterest
  • Indexing pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards
  • Pinterest analytics
  • Website analytics in Pinterest

Topics

  • Creating LinkedIn profile
  • Creating LinkedIn page
  • Increasing connections by using various techniques
  • Discussion on 1st connection, 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Who’s viewed your profile
  • Notifications, Messages
  • Lead generation using LinkedIn
  • Using Advanced filters to find targeted professionals on LinkedIn
  • Alumni to connect with previous employers or educational groups
  • Creating groups and participating in LinkedIn
  • Group access levels
  • Page access in LinkedIn
  • LinkedIn pulse and content marketing strategies
  • Linkedin Ads
    • Display ADS
    • Inmail ADS
    • CPC ADS
    • Sponsored ads
    • Lead Generation ADS

Topics

  • Understanding purpose of Campaign
  • Different types of Campaigns
  • Importance of Each Campaign
  • Social Network
    • Creating Search Network Campaign
    • Account Limits in Adwords
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation
    • Purpose of Ad Groups
    • Keyword Types (Broad, Phrase, Exact and Negative)
    • Adwords Keyword Tool
    • Text Ad Format
    • Quality Score and Its Importance
    • AD Rank
    • Understanding the Ad Group and Keywords Dash Board
    • Search Terms
    • Segments , Filters, Reports
    • Alerts Setting
    • Access levels (Standard , Read only, Email, Admin)
    • AdWords Interface Tour
    • AdWords Dash Board
    • Billing in AdWords
    • Device Bidding (Mobile, Desktop, Tablet)
    • Negative keywords identification
    • Tools and techniques to find negative keywords
    • Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC
    • Ad Extensions
    • Site links Extensions
    • Call Extensions
    • Call out Extensions
    • Message Extensions
    • Structured Snippet Extensions
    • Price Extensions
    • Location Extensions✓ App Extensions
  • Display Network Targeting
    • Setting a Display Network Campaign
    • Concept of VCPM and Branding
    • Automatic Placements
    • Manual Placements
    • CPC Bidding and VCPM Bidding
    • Ad delivery: Ad rotation, frequency capping
    • Topic Targeting
    • Keyword targeting
    • Placement targeting
    • Purpose of Conversions
    • Creating Conversion Tracking Code
    • Tracking the Conversions
    • Purpose of Conversions
    • Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion,
    • Allconversions, View through conversions,
    • Remarketing List creation and ads
    • Creating Gmail ads
    • Uploading customer email ids , selecting targeted customer lists,creating different formatsof Gmail ads
    • Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC
  • Video Network
    • Creating Video Campaign
    • In stream ads
    • Bumper ads
    • Video Discovery ads
    • Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate
    • Keyword Targeting
    • Topic Targeting
    • Placements Targeting
    • Remarketing in youtube ads
  • Universal app campaigns
    • Creating App campaign
    • Importance of Mobile app installs
    • Different ad formats like Text , image , Video ads in app install campaigns
    • Tracking Report

Topics

  • Setting up account in Google my business
  • Entering business details and adding tags
  • Verification code process
  • Access levels
  • Adding posts
  • Photos
  • Interface tour
  • Access levels and location extensions concept in adwords
  • Adding multiple locations and getting verified for each listing.

Topics

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google AdWords with Google Analytics and Google Merchant center
  • Tracking AdWords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually.
  • Importance of UTM Tagging (Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google AdWords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
  • Google Analytics Solution Gallery

Topics

  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using LinkedIn
  • Generating leads through Facebook
  • Advantages of premium membership in LinkedIn
  • Importance of A/B Testing and tools used
  • Landing page Design importance in getting leads
  • Importance of content marketing
    • Top of the Funnel Content – Goals and Metrics
    • Middle of the Funnel Content – Goals and Metrics
    • Bottom of the Funnel Content – Goals and Metrics
    • Editorial Calendar
  • Creating a customer avatar
  • Ways to develop powerful and engaging content to drive business growth
    • Blog marketing
    • Writing powerful headlines – rules, ideas, and templates
    • Blog post types
    • Call to Actions
    • Lead Magnets
  • Using other forms of content to boost traffic, exposure, and engagement
    • Emails and newsletters
    • Using the power of a story to influence and connect with customers
    • Crafting a content marketing strategy
  • Content Distribution
    • Content distribution basics
    • Social sharing
    • Organic and Paid content distribution
  • Overview of Conversion Rate Optimization (CRO)
    • Design and UX
    • Psychology of Persuasion
    • Best practices for conversion
    • Principles of persuasive design
    • Data driven attribution
  • Research techniques for CRO
    • Google analytics audits
    • User testing
    • Heuristic analysis
    • Qualitative research
    • Heat maps and mouse tracking
    • Using analytics to discover hidden conversion opportunities
  • Testing
    • Testing strategies
    • Common mistakes and how to avoid them
    • Running tests: from hypothesis to stopping rules
    • Test Priority
    • Threat validation
    • Testing and QA
  • Optimization Strategies

Topics

  • How to maintain positive brand for any company?
  • How to remove negativity for any company website?
  • How to remove the negative links in top positions in Google
  • ORM Tools
  • How to find who mentions about our company in online
  • Discussion on paid content curation tools

Topics

  • Difference between adwords express and Google adwords
  • Setting up the account
  • Creating ads
  • Tracking the report
  • Billing
  • Budget process
  • Location targeting
  • Estimated reach
  • Keyword targeting

Topics

  • What is affiliate marketing and how to earn money from it?
  • Discussion on the worlds popular affiliate network sites
  • Creating banners and using them on blogs
  • Identifying the money making, highly targeted and less competitive keywords
  • How SEO helps in Affiliate marketing and Google AdSense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google AdSense?
  • Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from Google to display ads in your sites and earn money

Topics

  • Importance of SMS marketing
  • Challenges faced in bulk sms marketing
  • DND and Non DND
  • Promotional and transactional SMS
  • How to choose best SMS tool provider in the market
  • Sender Id creation
  • Creating templates
  • Sending Templates
  • Uploading mobile nos
  • Understanding the list , groups , paste list options
  • Tracking reports
  • Retargeting the people who engaged with SMS
  • Flash SMS
  • What is email marketing
  • Importance of email marketing in generating leads
  • Email list Validation tools
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mail IDs to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Creating Popups, Landing pages , Embedded Forms
  • Automated Workflows
  • Growing subscribers list

Live projects in digital marketing training

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Handle off page SEO

Complete off page SEO for your live site

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Handle on page SEO

Complete on page SEO for your live site

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Live google Ads campaign

Manage live campaigns and budget for Google ads account

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Live social media ads

Manage live campaigns and budget for Social media ads account

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Google tag manager

Connecting and adding Google Tag Manager to your website

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ORM

Handling digital reputation of a brand

Job opportunities after digital marketing training

Digital Marketing is high in demand career across the globe and industries to help brands build reputations and reach out to more customer bases to generate higher revenues. The salary of a digital marketing fresher ranges from 5-7lpa, whereas the salary of digital marketing experienced professional ranges more than 25lpa. The salary of the individual is also affected by industry, job description, job location, and much more. The scope of a digital marketing career in India and abroad is huge and is a growing career in the near future.

“ Gain industry-relevant digital marketing training at Nextwebi to become a professional digital marketer with updated tools, techniques, and technologies relevant across various sectors.

  • Digital marketing executive
  • Digital marketing analyst
  • Digital marketing freelancer
  • Affiliate marketing manager
  • Campaign specialist
  • Web analyst
  • SEO executive
  • SEO analyst
  • PPC analyst
  • PPC executive
  • Social media executive
  • Google Ads specialist
  • Email marketing specialist
  • Online reputation specialist
  • Content marketing executive

Why choose us

Digital Marketing Training at Nextwebi is designed to train individuals according to the latest industry requirements and advancements. The training module is designed to provide candidates with complete practical-based learning with various projects. Get an opportunity to familiarize yourself with the working of the IT industry and gain knowledge from the expertise of industry experts. This one-of-the-kind Digital Marketing training module is a way for freshers to kickstart their careers in the IT industry.

  • Real-time projects and assignments
  • Live instructor-led training and expert guidance
  • Experience in handling live accounts
  • Training experience from an IT company
  • Corporate exposure with technical knowledge
  • Explore your professional network
  • Certification and recommendation letter
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Digital marketing training fees

The digital marketing training is designed for 6 months to provide you with complete practical training and industry-relevant skills.

Total admission fees

₹ 95,000 (Incl. taxes)

EMI options available

Grow your career with industry-oriented digital marketing training

Upgrade your technical knowledge with Nextwebi's digital marketing training, taught by industry experts to boost your career in digital marketing in 6 months. Get an immersive, interactive, and intricate learning experience with the right digital marketing training for your career.

Who can join?

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Pursuing graduation

Learn practical concepts with real-time projects under the guidance of industry experts while pursuing your education.

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Passed out

Start your career with Nextwebi's on-the-job training program and enhance your technical and corporate skills.

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Career gap

Restart your career after the career gap with Nextwebi's intricately designed training program. Learn and grow.

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Career change

Switch your career with ease by gaining relevant and updated industry skills required in the current industry.

Digital marketing training certification

On successful completion of digital marketing training at Nextwebi get a certificate of training completion. The certificate will be provided after completing the training and completing all the projects and assessments successfully.

This certificate will be beneficial to your career growth and a great addition to your resume. Companies accept the digital marketing training certification by Nextwebi across the globe.

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FAQ's

The duration of the digital marketing training will be 6 months.

The cost of digital marketing course for 6 months is 95,000 INR.

Yes, once you complete the training successfully and submitted all projects and assessments the training completion certificate will be given.

Yes, you can enroll in this training without having an IT background as we will be training you right from the basics.

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Freelancer
  • Affiliate marketing Manager
  • Campaign Specialist
  • Web Analyst
  • SEO Executive
  • SEO Analyst
  • PPC Analyst
  • PPC Executive
  • Social Media Executive
  • Google Ads Specialist
  • Email Marketing Specialist
  • Online Reputation Specialist
  • Content Marketing Executive
  • & more

The candidate should have completed a minimum of a graduate degree or a diploma.

Yes, you will be getting a course completion certificate after the completion of digital marketing training.

Let's get in touch

WhatsApp +91 9008372466

Skype ajaybehold

Hey there, let's begin.

Connect, Discover, Transform.

Reach out to us and explore the exciting digital ideas we have for your business.