‘Bounce‘ is a terrible word in the online marketing world. Google characterizes bounce as any session where an only single request is sent to its Analytics server. And keeping in mind that a certain amount of bounce is absolutely normal, it’s good practice to try to decrease the rate as much as possible.
Give Relevant Content
When readers expect one thing and receive another, you have bounce. And your content is likely one of your major offenders. Start by surveying your content and seeing whether it’s proper for your market. This means looking at the expectations you set through your SEO: Keywords, Meta descriptions, and headlines all provide context for what’s to come. Ensure your on-site elements for each piece of content are synchronized so readers know what to expect.
Review External Links
If users don’t take any take move on your page besides clicking an outbound link, Google Analytics thinks of it as the bounce. Presently, this isn’t really an awful thing. For example, if a user clicks a link to another one of your blogs, you’ll receive traffic for the new page while increasing your bounce rate on the primary page. It’s a mixed bag that makes bounce rates hard to pin down.
Your goal for external links is to review each one and determine whether you’ll benefit from users visiting it. If not, it might be worth ditching.
Analyze Page Load Time
Page load speed is a known supplier to bounce—research compiled shows that up to 40 percent of users will ditch a website that takes more than three seconds to load.
Use High-Value Keywords
This one ties back to reader expectations. Which keywords are you using to get traffic to your site? An effective keyword approach will blend high-value, high-competition keywords with more exact, long-tailed keywords that directly match consumer target. And keep in mind, your keyword strategy isn’t just regarding SEO—it’s regarding the user experience. Keywords are the most important way users will find your site, so make sure your content delivers on your keyword promise.
Include Clear Navigation
There’s nothing more annoying than trying to find the way around a page with poor navigation. And if your bounce rate is excessively high, your navigation might be to hold responsible. This comes back to the User experience. Users will be far more likely to ditch your site if they can’t immediately find what they’re looking for. Work on your navigation fundamentals and make the relationship between each of your pages clear.
Get Rid of Pop-ups
Obviously, you should purge any of the notorious advertising pop-ups that only junk websites have, but this isn’t the only type of pop-up you’ll have to think about.
A common marketing method these days is to hit users with pop-up windows directly when they land on-site, forcing them to interact with your page before continuing. These strategies may contribute to bounce, depending on your market. We recommend scrapping the instant pop-up and trying other options, such as scroll-triggered pop-ups or timed pop-ups that assurance users are already interested in spending time on-site before making contact.
Considerate Your Bounce Rate
Keeping above points in mind, we have to note that high bounce rate isn’t always a bad thing. In fact, a bounce rate around 50 percent is considered perfectly normal. But if you’re struggling to reach the midline, or you’re interested in reaching the top echelons of bounce rates for specific pages, you might need some outside help. Contact a creative agency with experience in website optimization to help you get a hold of your bounce.