E-commerce trends are constantly changing, the design that excelled last year may fall short now, with its competitive nature and the technology advancement one must embrace the changes rather than resist it.
Social Media – is a powerful tool for e-commerce business and it should be used as customer service tool and as a marketing tactic to attract and retain customers. With the help of such tool, you can create an online community of people with similar interest and make a comfortable purchasing passage of your product.
- Mobile Optimization – most of the customer uses the mobile device for easy and convenient purchasing. If you want your product to sell in high volume rate then you need to make the mobile application much user-friendly. Every business needs to ensure that they have great user experience on devices like smartphone or tablets, such site should be responsive hence the site design should render well on any given device.
Email – Email is an amazing way to showcase your business by alerting the customers with new deals and products, by giving an update about their new purchase and communicating with them in case of any product or service query. By using this tool we can personalize the message by inserting product recommendations, birthday deals offer or ask for the review of recent purchase made.
Chatbots – Customer expect a quick response to the inquiry or the concerns they made hence replying to each client all the time is difficult, that’s when chatbots are best options to consider. Chatbots are quite important as they can handle the customer queries and holds the ability to function 24hrs a day.