SEO and Its Shifts in 2019


Search engine optimization (SEO) is the process of optimizing  online content of a web page so that a search engine will show it as a top result for searches of a certain keyword.

Why SEO?

Recent study shows that:-

  • Search engines play a huge role when it comes to online experience. Its contribution has grown up to 93% in 2019
  • Google holds the first place with its 76% of total search engine market share. Rest of the market is shared by Yahoo, Bing, and Baidu.
  • In B2B marketing, SEO is proved as the most effective marketing method by 57% of brands across the world.
  • More than 80% of people do online research before doing any purchase
  • 47% of consumers go through the company website before they directly hear from the company people.
  • 72% of digital marketers stated that Content marketing is effective online marketing strategy.
  • Only 25% of people cross the first page of search engines.
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It takes so much of effort and strategies  for a brand than just building links, creating some content with few keywords to improve its organic search rankings and increase the visibility of its  business or brand.

As technology grows day by day, ways to reach out to customers also takes many innovative ways. As a fast-paced and dynamic field, SEO also adapts new ways and methods.

Will have a look at some important SEO shifts in this year

1.Voice Search

  • By 2020 most of the searches about 30% will be done by voice
  • 52% of people use voice-activated speakers in their homes.
  • In 2017, out of 4 shoppers, 1 shopper used voice assistants in their holiday shopping.
  • 72% of people use voice-activated speakers as their daily routine devices.
  • Local based mobile voice-related searches are 3X more likely to be by 2019.
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Ways to boost Voice search

  • Focus on User Intent

It’s always must to think about your users while creating content and know your users’ intention on the search.A tool called Answer The Public helps to research how people are asking questions with voice search based on your keyword. Having a high quality content will boost the chances of ranking high in the search results.

A study found that Google tended to source voice search answers from content that ranked in the top 3 search results.

Having a brand’s content appear in a Featured Snippet is a smart way of optimizing the content. It is proved that  4 out of 10 voice search results come directly from a Featured Snippet. Also including a question (and answer) in your content will boost the chances to ranking high since The vast majority of voice searches are question based.

  • Target Long-Tail Keywords

A recent study shows that 70% of all search traffic falls into the long-tail category and these terms are 3+ words in length:

Long-tail keywords are also cheaper and have better click-through rates than shorter ones. Creating a  FAQ page and dedicated blog posts to answer questions from readers will help to understand users and to increase high quality traffic.

  • Optimize for “Near Me” Searches

“Near me” is  becoming the fastest growing search trend now which plays a huge role in Local marketing.

  • Use Schema Markup / Structured Data

Structured data can be used  to boost the chances of a Brand’s information being read aloud to its target audience.It also helps website owners to add  additional information about a particular website to search engines, without it being displayed for the user on a site page.

Tool- Google’s Structured Data Testing Tool

2.Mobile-First Indexing

  • 52.2% of worldwide online traffic was generated through mobile phones in 2018

What is a mobile-first index?

With mobile-first indexing, every website’s mobile web pages is crawled by Google to establish its search engine rankings before it crawls desktop web pages.

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Here are the few things to look after when it comes to mobile website:

Mobile-Friendly Design

A websitee should be responsive so that its design have layouts and content that resize and adapt automatically to the screen it’s being viewed on .

Tool – Google’s free Mobile-Friendly Test tool

Same Content on Your Mobile Site

Google looks for the same content across your mobile and desktop sites including the same articles, the same links, and the same features.

Site Speed (Page Speed)

Searchmetrics found that  Google’s top ten search results are the pages that load in less than 1.10 seconds which is even faster than desktop.Page Speed  is one of the signals used by Google  algorithm to rank pages.

HTTPS

When it comes to SEO ,HTTPS works like a protector.It boosts your website’s  SEO presence, helps to stay secure, and make it harder for unwanted to break in and take advantage of your website.

AMP

AMP, or Accelerated Mobile Pages, allows publishers to easily create responsive, mobile-optimized content. AMP combines three components:

  • HTML tags:  helps common web patterns render information quickly
  • AMP JS: works as a library that manages the resources and helps for fast rendering.
  • AMP cache: a content delivery network that both loads content and ensures speed

AMP enables Higher Performance and Engagement and helps publishers to decide about the presentation of the content and suitable technology.

Till date more than 1.5B AMP pages have been published  and 100+ leading analytics, ad tech and CMS providers support the AMP format.

HTTP/2

HTTP/2 has become a ranking signal this year. It helps to reduce the loading time and have a faster website.

Optimize Images

Having good  image quality, and dimensions are must for a website.These compressed images load faster and don’t weigh down your page as much.Selecting a  theme that supports responsive image styles will be helpful.

Tools

Google’s PageSpeed Insights, LightHouse,GT metrix, Pingdom, YSlow.

-Written by Tharani.

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