Self Learning Module (SLM) Development

Project Details

Client Name: Logic Business Studies Pvt Ltd
Project Name: MylogicVideos
Location: Bangalore, India
Domain/Industry: Educational/Online Self learning platform, Onlive Video Classes
Launch date: March 2020

All you need to know about the project

The LOGIC group is a pioneer in catering world-class training in Finance Professional Courses to students across the globe with the help of its technical expertise, profound faculties & authenticity gained since 2005. Logic started its voyage to provide quality education in the field of Finance & Accounting from those initial days. Keeping an eye on the need of Global Students for Quality Coaching, Mylogicvideos came up with the idea of providing extensive full-fledged training for CMA (USA), CPA (USA), ACCA, CIMA, and other Indian professional courses.

The Problem:

As a leading Finance Professional Course provider institution, Logic wanted to target premium segment students in India & Over the global, who aims to become a Finance Professional, Logic has its headquarter in Bangalore, India. Challenge was: to provide student online and offline classes, to keep the user updated through forum and blog, Online Lead Generation, online payment gateway, online mock test option, Digital promotion, Social Media awareness, campaign management plan & websites. 

Our Solution: 

  • We developed a responsive website, where students can register themself for online/offline classes.
  • Build an admin panel, where the client can update the upcoming courses and details, collect the student resignation database and can also update the blog, faq and more
  • Payment gateway integration.
  • Video Production Services provided by us for the courses
  • Created a forum where users can put on and discuss the about courses and issues. 
  • The website has an option where users can watch the missed webinar online.
  • Created an option where students can test (a paid test series option) their skills before the exam. User can do the instant payment online and can give the mock exam online. Also, the client has an option to added test series according to the courses.
  • The website has an option where users can request to join the live classroom.
  • Social media channels set up, google ads set up to generate leads through Google adwords and social media ad campaigns with a lower cost per acquisition and aim for a high return on advertising spend. 
  • Well optimized website keeping search engine rules in mind to bring the website on top of the Google search result page.
  • Provided Email Marketing Solution

Having the goal in mind, Nextwebi started working on communication strategy, new websites, multiple landing pages, admin panel (to add courses, blog, webinar, forum, test series, etc), digital campaigns for different regions globally, photoshoots, videos & paid ad campaigns through Facebook, Google, that targets students who recently completed under graduation. With a deep understanding of the trends, we focused on a specific demographic. We optimized the ad clicks to identify the target audience and create a lookalike audience. We identified a best-performing ad copy with our target audience after testing multiple variations

Few Picture of the module will give you a better idea

Search Engine Result and Growth Chat

With the intense research and strategy, we could increase the return on advertising spend by 500% and could lower the cost per acquisition by 50%. The logic website came up on Google 1st page with 30+ hight competitive keywords just in one month. Not done yet, Alexa rank improved rapidly, and the website bounce rating decreased by 70% to 21.96%. MyLogic impressed with the suite of digital marketing services provided by Nextwebi. Now MyLogic & Nextwebi is having a unique understanding and future goals.

Here We Present Some Growth Chats

Alexa Rank Improvement 

1st page Google Search Results – Just in one month 

Local Google Search Result

One Month Website’s Traffic and Bounce Rate Matrics

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