Innovations in Web Designing in 2019 – Nextwebi

Being intrinsic

As technology advances every second, web design trends also getting better. Web design has become a primary element for any website which conveys the main idea and purpose of a website in a fraction of seconds. It works like a magic wand which catches users’ attention and makes them stay on a website for a few extra seconds. Being smart with web design has the power to increase web traffic and reduce the bounce rate in a massive way. Here is a look over an advancement in web designing in 2019.

This defines the essential nature of a web. When the web acts as a visual medium, the canvas becomes the browser. Understanding the browser capabilities help us to do a lot of creative things by using the tools and properties in the way they were meant to be used—instead of hacks and workarounds to overcome the limitations of the browsers.

Web layout tools, such as  Flexbox, Grid, and Box alignment are very advanced ones. It gives us fine-grained control of where we want to place our items if we require, but also allows us to cede control to the browser to lay out our items for us. Also, now we can vary the rate of expansion and contraction of items with the various sizing values Grid offers.

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This gives web designers and developers better options and greater flexibility that brings more focus on the content regardless of the context in which it is viewed. These new tools encourage developers and designers, to have more great ideas for building designs that really suit the nature of the web.

CSS variables and Houdini

In 2019, the use of CSS custom properties which is also known as CSS variables will be more.

As capabilities of native CSS increase the use of Sass and other preprocessors will start going down in 2019.

When you use cases that include theming and changing property values with   CSS variables for different breakpoints it becomes very efficient. Using variables with CSS Grid helps to easily adjust your layouts at different breakpoints with very little code. You can provide sensible fallbacks for older browsers since browser supports Grid and variables very well.

You can bring more creative ideas such as an interactive pie chart by using CSS variables in CSS functions. Also, CSS environment variables (or global variables) is expected to bring more changes in the near future. This can be very powerful when you combine with CSS variables.

Houdini, which made these new effects possible is a new set of APIs that will give developers the access to extend CSS and get attached with the styling and layout process of a browser’s rendering engine.

This helps to create high-performance animations and interactions without worrying about needing polyfills.

With Houdini, developers can get access to the CSS object model (CSSOM) for the very first time. This makes developers to write code that the browser understands and can parse as CSS instead of updating styles in JavaScript !!

Ambient design

We will see an increase in the ambient aspects of websites in 2019.

The usage of ambient design is now becoming viable. For example, you can change the design of a website based on time, location, or weather. Apple’s latest operating system, which features two pre-packaged desktop backgrounds that will change based on the time of day is s good example.

Freeform design

Now, it is very important to focus on user experience while developing a website. Being done with the website that represents flat-design and illustrations web designers are moving towards old user-centered design.

Freeform User Interfaces leverages the power of freeform strokes to achieve fluent interaction in performing graphical tasks between users and computers. With CSS clip-path and shape-outside, we may start to see a less rectangular web in 2019.


Even though Micro animations do like minute features on a webpage, they do add great value. Small things like a color change when you click the submit button, an enlarged list when you point the mouse on a particular product make your presence felt and also convey that the action has been performed. By creating a visual hierarchy, micro animations do create impact and compel users towards conversion points.


Chatbots help to bridge communication gaps. It has emerged smarter with improved Artificial Intelligence and machine learning techniques. They also improve response time, personalize communication and automate repetitive tasks. Chatbots predict customers’ search by understanding previous chat history and give auto recommendations about products. It also enhances customer satisfaction by sensing customers’ interest and providing personalized ad content.

Chatbots also work as crucial touch points. While collecting sensitive customer data for the sales team they can intelligently handle customer service. This helps companies to analyze customer base even before initiating a first cut discussion with its team.


Less content and fewer elements on a website, let the audience to think more. By designing a website intellectually we can make show the user exactly what she is looking for. A single page without extra links leading to blogs or detailed services, minimal HTML and JavaScript will customer experience and keyword ranking on SEO. Animations and fade-in effects will give web pages more whitespace, contrast and clear typography with less distracting elements.

Impact of Shapes

Simple geometric shapes on your website are easily loadable and are also engaging. Shapes work similar to colors. It creates an impact on the mood of the visitors. While rectangles showcase stability, circles and triangles represent unity and reflect dynamism. Placing them in the main places could help to draw more attention and traffic to the website.

Progressive Web Apps

Progressive Web Apps combine the best of both the web and apps. It helps users to build a good relationship with the app over time from their first visit without installation. It loads quickly, sends relevant push notifications, has an icon on the home screen, and full-screen experience.

  • Progressive – Being built with progressive enhancement as a core tenet, it works for every user, regardless of browser choice.
  • Responsive – Fits in all- desktop, mobile, tablet, or whatever is next.
  • Connectivity independent – Can also work offline or on low-quality networks.
  • App-like – Feels like an app, since the app shell model separates the application functionality from application content.
  • Safe – To prevent snooping and to ensure content hasn’t been tampered with, it is served via HTTPS.
  • Discoverable – W3C manifest and service worker registration, allow search engines to identify it as an “application”
  • Re-engageable – Features like push notifications, make it re-engageable.
  • Installable -It allows users to add apps they find most useful to their home screen without an app store.
  • Linkable – Easily share the application via URL, without complex installation.

Authentication patterns

When comes to signup, social media plays an important role and makes the work easier for users to signup on websites. It will become very complicated to connect to users even without Facebook Connect where all sites will face a huge burden of proof at the time of signup.

Designers should really think about user experience while designing a customer profile. They should have a clear idea of what they want to know about users such as gender, age, and phone number. Every ‘extra’ field increases the risk for the company  and its customer.”Understanding it in a better way will help them to increase user interaction on the website.

Inclusivity through omnichannel content

In 2019, the content being delivered in an omnichannel context will work better. By understanding context, we can deliver more appropriate content at every stage of interaction.

A website can focus and serve in a better way to diverse users by having a better understanding of personalization and better tools to be inclusive.

web design will need to change in order to deliver the variety of content as the contribution of machine learning and artificial intelligence are increasing in presenting content through bots and voice interfaces. The algorithms may deliver text-based or visual content with varying lengths and quality that comes from a range of sources and formats.

-Written by Tharani.

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