No matter how technology has evolved and taken many forms, few things do not change such as reading physical books instead of ebooks, doing offline shopping, etc.
In this list, we can include posters. Though we have Gifs, evolved forms of videos, posters have its own space in all the era.
We may change the medium, designs, and forms but we use it to communicate precisely to the audience and it never lost its importance in communication.
As it has this quick and unique way of conveying a message, we adapt it according to our usage and audience.
When comes to conveying information, it took a new form as an infographic and is ruling the media.
In a simple way, an infographic is a unique and creative graphic visual form of information.
Being in use since 2008, it makes a message more interesting, understandable, appealing, enjoyable and more importantly anyone can understand it across all languages.
Here are the few more good things of infographics:
Through its creative and attractive form, it grabs everyone’s attention in a fraction of seconds which is a cruel part for brands.
It helps brands to reach their audience easier. Without needing to take much effort from their target audience, brands convey their message.
This way they take their audience to almost halfway closer to the brands. As we all know that content is queen in marketing and communication, infographics add value to that content in a unique and attractive way.
As brands want to give extra value to their customers through their blogs, they use infographics to do it in a smart way.
As we that an image equals to 1000 words, the impact of an infographic is enormous.
2.Brands your Brand.
Nothing works better than infographics for brand awareness.
It just gets into the audience’s mind in seconds which is very effective and influential. Just keeping a brand name with the logo can do wonders.
You can just prioritize and put anything that what your audience to remember about your brand. Product, services, location, value, mission, tagline, brand ambassador and anything.
Also, keeping the website link, contest, survey link, the email address would help to catch the customers directly to the conversion table.
3. It’s very Infectious
In this Insta world, anything can create a big sensation at any fraction of second. Infographics are a perfect tool to give a try.
The way it is created is naturally gaining attention. So, brands just use this magic tool to gain popularity and attention.
Not only that, as a bonus a bunch of people would like, follow, share your creative infographic which is a zero penny free, fun and completely organic.
Infographics make people follow your design, style, post on their websites which gives you a load of backlinks.
You can optimize it well by adding targeted keywords, description and information in the details.
This also helps your website or brand to appear in the relevant search in Google or any other search engine.
5. Grabs your Followers
When an infographic is very creative, informative, and unique and has the quality it attracts people to follow the brand at least for the style and quality of the work.
It flaunts the expertise of the brand by its information and field its rules.
This gains people who look for trends, styles, quality of work, information and fun of sharing the unique ones on social media.
It creates a great way to get a new audience, engage with them and also can create a community.
In this way, the brand can build a good relationship with its audience or customers. Also, it is easily shareable through any app and media.
6. Goes 360 degree
Infographic does not only work with the internet also offline. It does 360 degree marketing.
It does not only convey the message and products but also shows it to your target audience.
It is very useful for creating brochures, posters, and presentations. In this way, brands can gain the attention of people in any event in the real world where people hardly have time to read your brand.
Many brands experience the increment in getting leads through events using infographics.
7. Count your Spending
Brands can easily track their output through an infographic.
They can track the number of clicks, views, shares, how long a person viewed a particular infographic by analytics.
This insight helps brands to understand their audience and their behaviour well. They come up with more interesting and relevant information accordingly.
Infographics adds more value, colour, creativity, fun to your brand’s content for its customers in a fun way.
_Written by Tharani.