Email Marketing Tools

In any period, email marketing can not be a missed strategy. Having many new forms and ways to reach out to customers, brands still use email marketing as a primary strategy which helps brands to personalise the service and approach. It not only increases the click rate, also brings customers closer to the brand always. There are many tools to execute email marketing in a very effective way. Let us have a look.   

Constant Contact

constant contact

It is a big, the oldest, fast-growing E-marketing tool in the world. It is a user-friendly tool. 


  • easily manageable, importable contact lists
  • Customized & Industry Email templates
  • Track important calendar dates for marketing
  • Easy access through the Mobile app
  • Can target non-openers through automatic Email re-sending option.
  • Integrate apps.
  • Facebook ads integration
  • Built-in social media sharing tool
  • A/B testing
  • Content can be dynamized 
  • Supported with live chat, email and phone calls.

Free Trial- 30 days

Starting from- Rs.323/ per month(10,000 emails)


Pros- High deliverability rate with rare and specific features for some businesses.

Cons-Limited automation and high pricing compared to other tools.


sendin blue

It is a complete email & SMS marketing tool for enterprises.

  • Extremely easy & user-friendly for beginners with no experience.
  • Beginner-friendly automation tools which are helpful for sending transactional emails, for very simple and effective workflow and to segment users.
  • It’s AI algorithm makes it one of the best tools for bulk email marketing with a high delivery rate.
  • Can add up to 10 user accounts.
  • Facebook ads integration.
  • Supported with live chat, email and phone calls.

Free Monthly Plan- 300 emails/ per day.

Starting from- Rs.1,535/ per month(40,000 emails)


Pros- Landing Page editor, SMS marketing tools, Low- cost plans with advanced automation features. 

Cons-Lower deliverability rate.


get response

It is a very popular and easy to use email marketing tool.

  • Advanced automation features.
  • A/B Testing.
  • Tracking features, Various templates, and images including for landing page.
  • E-commerce tools integration.
  • Free learning sources in various material forms.
  • Integration of other lead generation.
  • Supported with live chat, email and phone calls.

Free Trial- 30 days.

Starting from- Rs.1,050/ per month(1,000 contacts)


Pros- Helps to segment your subscribers list automatically, design and spam testing feature, auto funnel that helps to create lead generation and landing pages for various types of business.

Cons-Lower deliverability rate.


active campaign

ActiveCampaign is best for CRM, email & marketing automation in an effective way.

  • Multi-channel marketing
  • Drip email by knowing subscribers’ location, history, behaviour, interests, interaction and more.
  • Phone, Chat & Email support
  • Sales Automation
  • SMS Marketing
  • Free Design Services & Social data
  • Custom reporting & dedicated account representative.

Free Trial- 14 days.

Starting from- Rs.1,050/ per month(500 contacts)


Pros- Easy and effective automation, High deliverability rate, complete reporting and free account switching option from other email marketing software.

Cons-More features will be extra for simple users.



The best suggestion for small enterprises as it has forever free option. It is also effective and simple for large enterprises.

  • Drip emails
  • A/B Testing
  • Autoresponders
  • Calendar Marketing
  • Subscriber & Template management
  • Comparative Reporting
  • Chat & Email support
  • Facebook ads integration.

Free Monthly Plan- 10,000 emails/ per day.

Starting from- Rs.700/ per month(50,000 contacts)


Pros-Complete reporting, freemium plans, and tools availability, the powerful template editor.

Cons-Limited email automation and expensive plans for a higher number of subscribers.

_Written by Tharani.

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