We see a lot of websites in our daily routine. They all have some unique features that attract us to them. Along with the unique features, it’s equally important to have a website design that draws traffic.
Traffic on a website largely depends on web design. So, web designers need to take care of the design, quite well. As a website is an important part of any business, people visit your website before coming to you. It can be considered the first impression of any brand, so nobody wants to give a bad impression.
A well-designed website provides relevant functionalities and messages that a business wants to convey to the visitors. A good design will offer a better user experience. Better utility and usability shows the success of the design. A professionally created logo design gives identity to a business, just the way a website gives identity to a business brand.
Let’s discuss some key fundamental rules that designers need to follow while designing a website.
Consistency is Vital
When creating a website, consistency matters a lot. From the homepage to the last page, everything should look pleasing to the eye.
The modifications in each page should look like the user is redirected to the other page. The same font, color, and design style used must be the same, throughout the website.
The header, footer, and body section must be well-designed and attractive. Stick to all the design elements on the website. Don’t keep altering them, repeatedly.
Another significant factor that designers need to take care of when building a website is navigation. It becomes even more relevant when there is a large amount of information and pages in a website. Website navigation is something you can’t ignore at any cost.
Well-maintained navigation helps users to get the information they want, from the website. And, if a website has a properly designed navigation, visitors tend to spend more time on that website. This means it will help you to keep the prospects and convert them into purchasing customers.
The use of breadcrumbs, the logical structure of webpages, and meaningful icons are the different ways to make your navigation effective and successful. Therefore, navigation is all about making your website easy to access.
A common way to design any website is through an F-shaped pattern. Almost every designer follows this F pattern approach for design.
Studies show that, when users visit the website, they look for the F pattern. They first go from left to right at the top and come down the line in the same direction. When opening a site, users mostly look at the left side of the screen. The right side is usually ignored. This web design principle normally helps to enhance the conversion rate on your website.
It’s the designer’s duty to give the visitors the natural flow for reading rather than pushing them to a section. It helps to give the visitors a better user experience. This design also helps to attract more users to the website. Hence, the F design is the most preferred for website design.
Simple is the best
No matter for what purpose you are designing a website, using a simple design is always considered to be the best option. Complex designs don’t guarantee attractiveness, but simple designs can do wonders. Stuffed elements on the web page can easily distract users. A simple and clean design is appealing and can help users to find the information easily on the web page.
Designers often overthink making a website attractive, but end up building nothing but a complex website, which is not required. Maintain balance in the usage of colors, fonts, and other elements. So, try making your website design, as simple as possible.
Another very important point, a designer must take care of, while designing a website is, responsiveness. Due to the high growth of mobile users, it’s important that web designers consider them a necessity.
Currently, the highest traffic on a website comes from mobile users. The number of smartphone users is growing every day and we are going to witness further growth in the future as well.
Mobile also plays a significant role in social media marketing, to grow one’s business. If your website is unable to reconfigure the layout, as per your screen size, then the chances of losing visitors are high and the bounce rate would even be higher. The layout must be configured appropriately, without any effort from the users.
Thus, make sure you integrate these key fundamentals to make your website mobile-friendly.
The patterns in the design industry are dynamic. Every day, you will see new designs coming up. And, this is also applicable to the website design. Designers need to keep learning these changing trends. However, the fundamentals of website design need to be kept in mind.