Search Engine Optimization at NEXTWEBI

SEO is the most effective process for getting higher traffics

Amidst IT revolution, internet is playing a pivotal role in success and failure of a business. In fact, every small, medium and large business houses are trying their best to seize the oceanic opportunity that the internet has given to them. There was a time when the primary motto of a startup was to establish a well-furnished office or an attractive showroom stocked with all sorts of products within their domain. But now the motto of a business house, new or old, remains into launching a user-friendly website that could pull an impressive number of visitors every day.

Doing business online has a multiple of positive aspects, but in the process of getting ahead of competitors on internet is not an easy job. The entire matter is too technical in nature and needs supervision from highly efficient professionals who have intensive experience in online sales and marketing processes. Here, in Nextwebi, we are completely dedicated to this modern age marketing process or Digital marketing including SEO, where the internet is not an ‘another way’ of doing business, rather the backbone of any business.

Importance of SEO

Having highest level of visibility online and a large number of ‘clicks’ every hour are the most cherishing dreams for every organization. But, these dreams are not at all distant dreams if the right digital marketing strategy, including the most upgraded forms of SEO campaign could be adopted with the help of SEO experts.

SEO stands for Search Engine Optimization. Simply speaking, it is a process by which a website achieves a top slot in a SERP (Search Engine Result Page). Search engines like Google and Bing are always highly populated with millions of websites in every category. So, getting a top rank in this search engines needs a lot of perseverance and intensive knowledge on SEO. SEO in the most important part of digital marketing and perhaps the cheapest part too. A successful SEO can push a business at its peak without any significant investment in sales promotion and advertisement. We, at Nextwebi are just doing that job on behalf of our clients very professionally.

Success in an online business largely depends on professionally accomplished SEO campaign. SEO is important because of the following reasons

  • We have found through several types of research that over 70% of search engine users prefer to choose one of the top 10 suggestions in the SERP. So, every business should try to take advantage of this trend of the visitors, which is possible only through rightly adopted SEO strategies.
  • SEO is a process, not a mere tool for online marketing. It takes into account everything regarding a website that will improve a user’s experience and usability of a website.
  • Internet users trust search engines like Google and Bing. Having a presence in the top positions against the keywords the user is searching, increases the trust level of the website.
  • SEO helps a website to get promoted in the social media too. Satisfied visitors normally promote the website in different social media like Facebook, Google+ and twitter etc.
  • SEO is important from the perspective of competition too. When two companies are selling the same products or services, the website of the company which comes ahead of the other in SERP naturally remains ahead in competition too. Buyer’s preferred that website or that company more than the other.

Constantly Changing SEO

SEO describes the strategic efforts to maximize a website's ranking in search engine results. Among other factors, SEO depends on page HTML structure, website architecture, usage of the keyword, the content of the page, and inbound links etc.

SEO has always remained a major driver of growth and customer acquisition for online businesses. One survey revealed that SEO accounts for 30% of net site traffic for online retailers. Thus, SEO opens up a massive opportunity for online businesses to acquire unpaid traffic.

The concept of SEO has been constantly changing over the last decade. During the early years of this millennium, manual submission, keyword stuffing, and the meta keywords tag were regular parts of the SEO strategies, which were necessary to rank high in search engines. After 2003, use of anchor text, buying groups of links from automated blog comment spam injectors, and the creation of interrelated websites were all used for better ranking in search engines. The methods changed to a great extent after 2010 when social media marketing and the inclusion of vertical search are mainstream methods for conducting SEOs.

So the application of SEO is always getting priority in digital marketing. Business houses will need top class SEO professionals to use this specialized digital marketing process optimally.

Constantly Changing SEO

SEO is not a static process. It is a dynamic one with the multifaceted aspects that we take care of while designing a strategy for the SEO campaign of a business house or any other organization. There are two aspects in an SEO - Onsite SEO and Offsite SEO. While adopting an OnsiteSEO strategy for a client we make it sure that the website pages, titles, meta tags, contents and overall structure of the website are enhanced for the targeted keywords. At the same time, we also prepare a strategy for Offsite SEO to ensure that good quantity of inbound links from popular websites are coming constantly.

Here has a look at the two vital aspects of SEO

This aspect of SEO is quite straightforward. Keyword research is the primary aspect of this part of SEO. On behalf of a client, we do extensive research on various keywords and after much trial and error, we finalize the most relevant keywords. Once keywords are finalized, we prepare content accordingly, but we always keep focus on guidelines laid down by the popular search engines like Google and Bing. Preparation of content, linking the pages with anchor text, rightly using URL, preparing a title and meta tags, meta description and image tags etc. are all professionally rendered by expert SEO professionals at Nextwebi.

This SEO aspect is a bit trickier and needs expert intervention continuously. It is obvious that if popular other websites want to link to a site, then the latter site is obviously going to get the good remark from the visitors as also from the search engines. This is called back linking. Expertly controlled back linking can do wonders with a website. But here also, some sort of knowledge and expertise are required, which is nicely managed by the SEO professionals of Nextwebi. There are two very result-oriented ways to generate actual, quality backlinks from many famous websites. One such method is to do regular press releases. These releases are to be search engine optimized and should have relevant links back to pages on your website. Another way is to create guest blogs with inbound links in different well-known blogging sites. This process will be more fruitful if these guest blogs could be posted on the blogging sites belonging to the same industry. Here also some guidelines are laid by the search engines and some intensive research work needed for obtaining impressive results.

The principal functions of search engines

Popular search engines have two primary functions

Crawling and indexing

A search engine like Google functions with the help of an automated robot called ‘Crawler’ or ‘Spider’. These automated robots, with the help of trillions of links available on the internet, reaches to each of the web pages and their internal pages. They then decode the pages and store selected pieces in massive databases for future references. To complete this massive task of preserving billions of pages that can be retrieved in a fraction of a second, the search engine firms have built data centers all over the world.

Showing results for a keyword

For a net surfer, search engines are answering machines. When an individual accomplishes an online search, the search engine goes through its database of billions of documents and shows the most relevant and popular results on the screen. There are hundreds of minute facets of immense importance in the entire working process of a search engine. These aspects have immense relevance for SEO jobs too. The success of the SEO campaigns depends on a lot on how efficiently these aspects are taken care of and used to obtain the best SEO results.

Why Nextwebi is so popular among the clients?

Nextwebi is providing complete IT solution to modern age organizations. We have all sorts of expertise and the latest technical know-how to deliver the best possible service to our clients. With the help of our expert and extended digital marketing solutions including SEO solution, hundreds of clients have been immensely benefited and shined in their respective industries. Some aspects of SEO service include

  • Keyword research and selection
  • Online market analysis
  • Yahoo site explorer setup
  • Bing webmaster center setup
  • Video optimization
  • Monthly ranking report analysis

What do we do for our clients?

Here at Nextwebi, we are committed to providing the best SEO service to our clients. SEO is inevitable, at the same time, SEO is an ever-changing concept. Nextwebi thinks behind traditional methodologies in the SEO and helps our clients to establish their brands to dominate the market. We adopt completely safe and ethical methods and also follow the guidelines provided by the search engine firms strictly.

Frequently Asked Questions

Getting indexed is a matter of 2-3 days, but the ranking is a different matter. There are several factors like age of the domain, content quality, keyword quality, etc. A well optimized-website normally shows noteworthy enhancement in ranking in around 3-4 months.
The online market is highly competitive from all aspects. However, Netwebi is extremely expert and technically sound in SEO job. With our expert service, your website will definitely rank at the top.
We are working in this field for almost 10 years now.
We are highly experienced in SEO jobs. We believe in thorough analysis, constant consulting with your team and place suggestions for improving your website's visibility in popular search engines. Right from registering your site in search engines to preparing a monthly report on SEO, we take every step professionally.
Yes. Local SEO needs some other type of approach. Our dedicated team for local SEO ensures the best possible SEO service for your local business.
There are different packages depending on the type of service you require. You need to consult with our customer service to get an idea regarding different packages.
You can pay by cheque or through net banking system
Yes. You can appoint us on a long term basis like for 12 months or more.
Yes, we use different types of free and paid tools including Google Analytics, Google Webmaster Tools, Xenu’s Link Sleuth, MOZ, AHREFs, Screaming Frog, and several others tools for data collection and analysis.
Yes. We provide SEO service for all popular search engines including Google and Bing.