Email Marketing can be defined as the use of email to promote any services/products and by using them to create a better relationship with the existing clients/ customers.
Email Marketing is considered as one of the section of online marketing which includes social media, online marketing through website, blogs etc. Email marketing allows business to keep their customer/ client inform about their services. Sometimes a group of customer or a certain individual can be targeted. For Instance, offering special deals on service and merchandise on customer’s special occasions like birthday, anniversary etc is a way of making the email marketing personalized. Email Marketing helps any business to maintain and develop a relationship with the customer over the time which very much helps in increase in sales and in customer loyalty.
The best practices for email marketing is developing and maintaining your own email list rather than buying an email list and one should use permission-based email marketing like opt-in and opt-out and email should be optimized for mobile usage as half of the emails are opened through mobile devices.The advantages of using email marketing are price and ease, compared to any other types of marketing emailing is the most economical way to advertise the business and the services/products. Email marketing campaign is extremely easy to set up and track which makes a very accessible kind of marketing for the small business.
If it is done correctly email marketing can substantially increase the business income and also it is indeed a great way to get people visit or revisit your website, blog, and more traffic usually equates to more income.